KLEENEX 2021
École Estienne - Diploma Project, "Excellence" mention
--New values, New color
Kleenex, pioneer brand of the disposable tissue, peters out in front of the new environmental stakes.
In 2021, Kleenex becomes the new standard-bearer of a hygiene that respects both the body and the planet by creating a disposable tissue that is no longer considered trash: a non-white disposable tissue without chemical products, therefore 100% biodegradable. Thanks to a change of visual universe, the brand celebrates the new color of cleanliness and the values that go with it : ecology, transparency and ethics.
Project exhibited during the 2021 Paris Design Week.
